Warner Bros. Entertainment Unveils New Identity for Music Division

In a significant rebranding initiative announced from their Los Angeles headquarters on December 14, 2009, Warner Bros. Entertainment has transformed its internal music division from New Line Records to WaterTower Music.

Jason Linn, who established the original label in 2000, will continue leading operations under the new banner, reporting to Toby Emmerich, President and COO of New Line Cinema, and Paul Broucek, President of Music at Warner Bros. Pictures.

The strategic name change reflects the label's expanded mission to provide comprehensive music services across all Warner Bros. Entertainment divisions.

The newly branded WaterTower Music has already demonstrated its industry impact with recent achievements including Grammy and Golden Globe nominations for "Harry Potter and the Half-Blood Prince" and "The Informant!" soundtracks respectively, alongside a Broadcast Film Critics nomination for "Sherlock Holmes."

Music enthusiasts can anticipate the February 9th release of the "Valentine's Day" soundtrack featuring an exclusive new Taylor Swift track titled "Today Was a Fairytale."

Looking ahead, WaterTower Music is developing musical projects for beloved Warner properties including DC Comics, Scooby Doo, and Looney Tunes franchises, plus television productions like "Supernatural" and "The Mentalist."

The label's 2010 release calendar highlights several major film soundtracks including "Sex and the City 2," Christopher Nolan's "Inception," romantic comedy "Going the Distance," and the highly anticipated "Harry Potter and the Deathly Hallows."

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